Messages
7/16/2021
9 : 7
A Sneak Preview of What to Expect From the Tokyo 2020 Olympics | Non-Obvious Insights #278
The most interesting and non-obvious stories of the week. Dear Newsletterest, My email was a bit delayed this week due to some travel, but I have a special edition for you this week to help you get
7/10/2021
6 : 2
The Upside of an Ego-Driven Space Race, Cup Noodle Ice Cream and An Insanely Useful Color Picking Tool | Non-Obvious Insights #277
The most interesting and non-obvious stories of the week. Dear Newsletterest, What's the right color for hot dogs? You probably don't care, but the website that helps answer that question might
7/1/2021
10 : 54
Euphoric Beverages, America's Weirdest Holiday and Teaching Asian Kids To Be "Proud of their Eyes" | Non-Obvious Insights #276
The most interesting and non-obvious stories of the week. Dear Newsletterest, I had some full pulling together some very unusual stories for you this week, from the new concept of "euphoric
6/24/2021
11 : 24
LEGO's Impossible Brick, Liberia's Bold Olympic Uniform and the Secret History of Monopoly | Non-Obvious Insights #275
The most interesting and non-obvious stories of the week. Dear Newsletterest, It is just over one month until the Tokyo Olympics start and those of you who know me know I am a HUGE Olympic fan. I am
6/17/2021
11 : 34
What Not To Do For Juneteenth, Why English Majors Are Declining and a Genius B2B Marketing Idea | Non-Obvious Insights #274
The most interesting and non-obvious stories of the week. Dear Newsletterest, Earlier this week you might have seen my announcement about my latest book -- Beyond Diversity. I'm co-authoring it
6/10/2021
11 : 24
America's Greediest Family Escapes Again, Overspending on Branding and the World's Most Nutritious Food | Non-Obvious Insights #273
The most interesting and non-obvious stories of the week. Dear Newsletterest, What is the world's most nutritious food? Are small companies and startups overspending on branding? Is the Sackler
6/3/2021
11 : 24
Why I Was Wrong About Naomi Osaka, Forbidden Chicken Snuggling and Your Last Chance To Opt Out of Amazon's Sneaky Update | Non-Obvious Insights #272
The most interesting and non-obvious stories of the week. Dear Newsletterest, Can science help your pet live forever? Why is chicken snuggling outlawed by the CDC? And how might poop-seeking drones
5/27/2021
11 : 24
John Oliver Destroys Sponsored Content, 4 Types of Vaccine Skeptics and Why Futurists Usually Fail | Non-Obvious Insights #271
The most interesting and non-obvious stories of the week. Dear Newsletterest, What kind of person is still choosing not to get vaccinated when they have an opportunity? Can letting users hide the like
5/20/2021
11 : 24
How To Hear Color, Geriatric Millennials and Why Parking Destroys Cities | Non-Obvious Insights #270
The most interesting and non-obvious stories of the week. Dear Newsletterest, What can Google's latest experiment tell us about a surprising job of the future? What is the potential controversy
5/18/2021
15 : 14
FREE Book Offer: Get My New Non-Obvious Guides to Working Remotely and Marketing + Branding [Only available for 48 hours!]
Get your free print or digital copies of the Non-Obvious Guide to Working Remotely or the Non-Obvious Guide to Marketing & Branding. The Second Editions of My Two Non-Obvious Guides Are Here! For
5/14/2021
3 : 11
Suing Opioid Marketers, Vaccinating India and Why Everyone Hates "Instagram for Kids" | Non-Obvious Insights #269
The most interesting and non-obvious stories of the week. Dear Newsletterest, Facebook's idea to create a version of Instagram for Kids is actually brilliant, but what is the entirely predictable
5/6/2021
11 : 24
Pee Color Charts, Pet-Friendly Offices, and the Age of Instant Recycling | Non-Obvious Insights #268
The most interesting and non-obvious stories of the week. Dear Newsletterest, Should the post-pandemic office of the future allow pets? Why is Cadbury encouraging consumers to buy chocolate from their
4/29/2021
11 : 24
Skipping Mother's Day, NFT Nightmare Scenario and a World Without Men | Non-Obvious Insights #267
The most interesting and non-obvious stories of the week. Dear Newsletterest, As I write this, two of the most idiotic annual practices in political media are on full display. The first is how media
4/22/2021
11 : 24
Ramadan Marketing, the YOLO Economy and 9 Interesting Earth Day Stories | Non-Obvious Insights #266
The most interesting and non-obvious stories of the week. Dear Newsletterest, What is the most common marketing mistake brands make during the Muslim holiday Ramadan year after year? How can
4/19/2021
15 : 44
How To Build a Metahuman, Farts As Free Speech and Canada's Radical Immigration Idea | Non-Obvious Insights #265
The most interesting and non-obvious stories of the week. Dear Newsletterest, Would you want your own photorealistic digital human? Should farts be a protected form of speech? What did a "
4/8/2021
11 : 24
VW's Underrated PR, Nike's Hypocrisy and the Myth of Sustainable Seafood | Non-Obvious Insights #264
The most interesting and non-obvious stories of the week. Dear Newsletterest, A clever yet underappreciated April Fools Day joke, a surprising finding from a remote work survey and several new stories
4/1/2021
11 : 24
Vaccine Tourism, Dangerously Gamified Investing, Chief TikTok Officers and the Saddest Date Ever | Non-Obvious Insights #263
The most interesting and non-obvious stories of the week. Dear Newsletterest, For as long as people have been talking about the pandemic, they have been imagining what the "new normal" will
3/25/2021
11 : 24
Asian American Identity, How Misinformation Spreads and Why Trump Was Right | Non-Obvious Insights #262
The most interesting and non-obvious stories of the week. Dear Newsletterest, As I write this I'm all packed and ready to take my first flight in more than a year. We were lucky to get our
3/18/2021
11 : 24
Chicago's Lost Businesses, The End of Video Games and Bringing Bob Ross Back To Life | Non-Obvious Insights #261
The most interesting and non-obvious stories of the week. Dear Newsletterest, This felt like a bittersweet week filled with stories of people looking back on the one year anniversary of when everything
3/14/2021
15 : 24
Sunday Recap: Disney's Insignificant Stories, Haunting Ice Music, and Funny German Pandemic Vocabulary | Non-Obvious Insights #260
The most interesting and non-obvious stories of the week. Dear Newsletterest, Just in case you missed my email this week, here's a quick recap for you ... Can social media make us kinder? What do